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Bing Ads (formerly Microsoft adCenter and MSN adCenter) is a service that provides pay per click advertising on both the Bing and Yahoo! search engines. As of the fourth quarter 2013, Bing Ads has 15.6% market share in the United States.〔http://www.marketingprofs.com/charts/2014/24251/q4-paid-search-trends-cpcs-rise-bing-falls〕 ==History== Microsoft was the last of the "big three" search engines (which also includes Google and Yahoo!) to develop its own system for delivering pay per click (PPC) ads. Until the beginning of 2006, all of the ads displayed on the MSN Search engine were supplied by Overture (and later Yahoo!). MSN collected a portion of the ad revenue in return for displaying Yahoo!'s ads on its search engine.〔 〕 As search marketing grew, Microsoft began developing its own system, MSN adCenter, for selling PPC advertisements directly to advertisers. As the system was phased in, MSN Search (now Bing) showed Yahoo! and adCenter advertising in its search results. Microsoft effort to create AdCenter was led by Tarek Najm, then general manager of the MSN division of Microsoft. In June 2006, the contract between Yahoo! and Microsoft had expired and Microsoft was displaying only ads from adCenter until 2010. In November 2006 Microsoft acquired DeepMetrix, a company situated in Gatineau, Canada, that created web-analytics software. Microsoft has built new product AdCenter Analytics based on the acquired technology. In October, 2007 the Beta version of Microsoft Project Gatineau was released to a limited number of participants.〔 〕〔 〕 In May 2007, Microsoft agreed to purchase the digital marketing solutions parent company, aQuantive, for roughly $6 billion.〔 〕 Microsoft later resold Atlas, a key piece of the aQuantive acquisition, to Facebook in 2013.〔http://allthingsd.com/20130228/sold-finally-facebook-takes-atlas-from-microsoft-so-it-can-get-serious-about-ads/〕 Microsoft acquired ScreenTonic on May 3, 2007,〔(Microsoft Acquires European Mobile Ad Firm - ClickZ )〕 AdECN on July 26, 2007,〔(Microsoft acquires 'ad exchange' company AdECN | Tech news blog - CNET News.com )〕 and YaData on February 27, 2008 and merged their technologies into adCenter.〔(Microsoft Acquires YaData - InternetNews:The Blog - Kenneth Corbin )〕 On February 23, 2009, Publisher Leadership Council was created under the umbrella of Microsoft Advertising. The council was responsible to deliver the next-generation advertising platform for the publishers of digital media resulting in the formation of Microsoft pubCenter.〔(Microsoft Advertising Announces Formation of Publisher Leadership Council ), February 23, 2009, News Press Release, Microsoft〕 In January 2010, Microsoft announced a deal in which it would take over the functional operation of Yahoo! Search, and set up a joint venture to sell advertising on both Yahoo! Search and Bing known as the Microsoft Search Alliance. A complete transition of all Yahoo! sponsored ad clients to Microsoft adCenter occurred in October 2010. On September 10, 2012, adCenter was renamed to Bing Ads, and the Search Alliance was renamed the Yahoo! Bing Network. In April 2015, the Yahoo! partnership was modified; Yahoo! Search will only have to feature Bing results on the "majority" of desktop traffic, leaving the company open to "enhance the search experience" non-exclusively on both desktop and mobile. Additionally, Microsoft will take over as the exclusive seller of ads delivered through Bing; Yahoo! will sell its own ads through its new in-house Gemini platform.〔(【引用サイトリンク】url=http://arstechnica.com/information-technology/2015/04/microsoft-loses-exclusivity-in-shaken-up-yahoo-search-deal/ )〕〔(【引用サイトリンク】url=http://techcrunch.com/2015/04/16/microsoft-and-yahoo-renew-search-allian/ )〕 On June 29, 2015, AOL Inc. announced a deal and partnership to take over the majority of Microsoft's ad sales business. Under the pact, AOL will take over the sale of display, video, and mobile ads on various Microsoft platforms in nine countries, including Brazil, Canada, the United States, and the United Kingdom. As many as 1200 Microsoft employees involved with the business will be transferred to AOL. In turn, AOL's properties will replace Google Search with Bing, and display Bing Ads sold by Microsoft. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Bing Ads」の詳細全文を読む スポンサード リンク
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